Behind Every Brand,
Innovative & Reliable Supplier
Accelerate Your Brand’s Brilliance
Let the World Taste Your Vision
From the first sip of milk tea at breakfast to the vibrant moments after work, SUBAR has always been there—quietly supporting your daily life with authentic flavors.We are not the star of your brand’s story, but the reliable partner behind every successful one.
For over 30 years, SUBAR has grown alongside hundreds of beverage brands worldwide—offering one-stop expertise from R&D and ingredient customization to training and market integration, helping you move faster toward your goals.
We believe every cup represents both a dream and its realization—the beginning of entrepreneurship, the foresight of a growing brand, and the preparation for international expansion.
This film doesn’t just show factories and machines—it tells the story of SUBAR walking with dreamers, turning their passion into progress.
With action and expertise, we stand as the unwavering support behind your dreams.
SUBAR International Food Co., Ltd.
SUBAR Mission
SUBAR’s mission is to become the most reliable and trusted partner behind every bubble tea brand around the world.
We believe every brand holds the power to move people, and our role is to help you unlock that potential through professionalism, innovation, and sincerity.
From flavor development and quality refinement to market implementation, we are more than a supplier — we are your teammate on the journey to success.Each product we create serves as a bridge between your brand and your customers, turning every collaboration into a milestone toward growth.
SUBAR stands behind you, fueling your vision and igniting confidence in your brand.Because we truly believe — your success is our mission.
SUBAR Vision
Our vision is to become the most influential innovator in the global bubble tea industry — empowering every aspiring brand to shine on the world stage.
SUBAR is dedicated to building a borderless supply ecosystem where flavor and quality flow freely, and creativity finds its way into reality.
We believe beverages are not only an art of taste but also a bridge of culture and emotion.
In the future, we aim to collaborate with partners worldwide, continuously challenging boundaries and turning bubble tea into a global window for passion and brand value.
/ From Startups to Global Chains /
SUBAR — Your Steady Partner in R&D and Manufacturing
To date, we have supported over 500 beverage brands worldwide with product R&D and manufacturing services.
Chances are, many of the drinks you’ve enjoyed already include our expertise.
Each year, SUBAR helps develop over 1,200 new flavors, exporting products to more than 50 countries, empowering brands to achieve product differentiation, rapid scaling, and stable supply.
500+
Brand Partners
1200+
New Products Annually
50+
Countries Supplied
SUBAR — Rooted in Southern Taiwan,
Fueling a Global Dream of Prosperity in Beverages
It all began with a passionate entrepreneur, Mr. Wang Shih-Tang, who planted the first seed of SUBAR with just one mixer and two diligent hands.Back then, we didn’t yet know what “branding” meant — only that we wanted to help more people make great, consistent drinks with ease.
Starting as a distributor, we learned by doing — deepening our knowledge of raw materials and refining our production techniques to create products that met the market’s evolving needs.From a single bowl of powder to a pot of syrup, we grew beyond southern Taiwan and stepped onto the global stage.
At SUBAR, we believe beverages are not only for quenching thirst, but also for connecting people — carrying emotions, culture, and stories within every cup.
1989–2004 | From the Ground Up
Founded Heng’s Food Co., Ltd., representing global brands such as Nestlé and Yeungnam.
Expanded sales across Southeast Asia, Oceania, China, North America, and Japan, earning multiple national awards.
Established subsidiary Modou International to strengthen R&D and distribution, marking the start of diversification.
1991｜From Bubble Tea to Herbal Jelly — Blending Market Insight with Flavor Innovation
During Taiwan’s early tea boom, SUBAR’s founder identified the lack of variety in drink toppings and introduced cocktail-style syrups like mint and grenadine, sparking a colorful flavor trend.
He also led the development of sterilized herbal jelly concentrate in tin cans, enabling long shelf life and stable supply for countless beverage shops.
2005–2008｜Brand Transformation toward Manufacturing Excellence
After achieving ISO 9001:2000 certification, Heng’s shifted from brand distribution to professional manufacturing and franchise development, enhancing formulation and process expertise.
In 2008, the company was officially renamed SUBAR International Foods Co., Ltd., relocated to Kaohsiung, and expanded its facilities—laying the foundation for global growth.
2006｜Pioneering the Cream Foam Topping Trend and Redefining the Beverage Landscape
The distinctive sweet-savory balance and textural contrast quickly spread across Hong Kong, Singapore, and Japan—ultimately becoming a defining part of global drink culture.
2009–2015｜Brand Elevation and Global Expansion
Starting in 2011, SUBAR launched official websites in Chinese, English, and Japanese to strengthen its global brand presence.
In 2012, the company obtained the CFS (Certificate of Free Sale) and product liability insurance, accelerating its overseas market reach.
During this period, SUBAR earned ISO22000, HACCP, and HALAL certifications across syrup, juice, powder, and tea production lines—building international trust and paving the way for stable export partnerships.
2016–2020｜Global Certifications and Market Expansion
SUBAR passed both U.S. and Korean FDA reviews, earning FSSC22000 Food Safety Certification and Dun & Bradstreet Business Accreditation.
A new production base was established in Xiamen to strengthen the supply chain in Mainland China and expand global operations.
2021–2024｜Capacity Expansion and Asian Market Growth
A second plant was completed, significantly boosting production efficiency and flexibility.
SUBAR established a subsidiary in Vietnam to strengthen its presence and service network across Southeast Asia, accelerating regional growth momentum.
2025 and Beyond｜Digital Transformation and Brand Diversification
SUBAR’s website was fully revamped with online catalog and e-commerce integration, enhancing real-time engagement with brand partners and entrepreneurs.
The company continues to expand its end-to-end ecosystem—from product development and manufacturing to marketing—embracing a new era of digital and diversified growth.
